Welcome to Heidenreich Insurance!

I have been in the insurance business since1985 when I opened a brand new State Farm agency in Dallas, TX. Through hard work, faith and good fortune (and four children!) my agency grew steadily over the next 15.5 years until, in August 2000, we decided to move back home to Michigan. In early 2001, I opened a new independent agency in Grand Rapids offering more services: auto, homeowners, life, health, disability and retirement products.

The common thread running through both of these businesses has been a dedicated commitment to personalized customer service. Any business can sell you a product or policy, but what happens when you need service? You call a toll free number and speak with someone who doesn't know you which is often a frustrating experience. My clients deal directly with me when they have a service need. Why? Because I am convinced that people still want to do business with people, preferably with people they know. It's the way business should be done.

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